Understanding Market Value

Pricing is the key to positioning your home to attract qualified buyers.

A property’s value is based on:

  • Location, design, amenities and condition.

  • Comparable available properties, and sold properties.

  • Economic conditions what affect property transactions and values.

Factors that have little or no influence on the market value of a home include:

  • The price originally paid for the property.

  • Expected net proceeds.

The impact of accurate pricing:

  • Properties priced correctly generate more showings, more offers, and sell in a shorter period of time.

  • Properly priced homes may streamline and fast track the appraisal process.

A Comparative Market Analysis (CMA) considers similar properties that:

Are currently on the market:

  • These properties will be competing with yours for the attention of available buyers.

Have recently sold:

  • This shows us what buyers in the market have paid for properties similar to yours.

Failed to sell:

  • Understand why these properties did not sell can help avoid extended marketing time.